Tailored consultancy
A unique "data led" approach to projects, tailor-made from the execution plan to marketing and sales strategies.
Both in an occasional and temporary manager formula.
MODEL
PROCESS
INSTRUMENTS
VALUE
Sales & Marketing
Chief Marketing Officer
Chief Commercial Officer
Digital
Chief Digital Officer
Chief Innovation Officer
Trainer
Coaching
Speaker
Some Services
1
Temporary/Fractional Manager
An expert consultant in innovation
The task of the temporary manager is to accompany and support the company in transformation and innovation.
It operates in particular in the initial phases where the strategic-decision-making aspect is fundamental for thinking outside the box and giving the correct imprinting to the project.
Acts as Project Manager to operationally manage the digital project by coordinating resources, offices and agencies.
My role is essential to correctly lead the digital team (internal-external), giving a "human", technological and training contribution.
2
Digital Transformation
Operations for digital transformation.
My expertise in the field of digital transformation and the network of collaborations and partnerships structured over the years allows me to guide companies in the digitalization process from different perspectives. This service requires careful management of resources, as it impacts operations, finances and the human component.
FIt is essential to evaluate investment opportunities in emerging technologies.
Throughout this process, I carry out assessments and manage risks associated with cybersecurity and data privacy, developing and implementing procedures to ensure legal and regulatory compliance in digital businesses.
3
Sales & Marketing
Development and management of all sales and communication challenges.
In my experience I have had the opportunity to build and manage teams of sellers (accounts); train them and make them autonomous.
Likewise, I built and managed marketing and communications teams, training staff, involving colleagues from other offices and promoting corporate communication.
The management of external partners (freelancers and agencies) is a fundamental element as is a careful focus on budgets and costs.
Partnerships with primary players, associations and events.
B2C and B2B and corporate communications complete the experience and skills I can bring to bear.
4
Branding
Digital branding
The brand's digital approach is based on the correct use of social media, influencers, email marketing and all other digital communication tools. These elements contribute to positioning the brand effectively, ensuring consistency in the tone of voice, uniqueness of the message and enhancement of its USP (Unique Selling Proposition). It is essential to ensure omnichannel congruence, collaborating with all teams involved in the different touchpoints, including physical ones.
Through my consultancy service, I will help define the digital experience of the brand with the aim of offering the end customer an experience that aims to create true brand ambassadors. This involves working in synergy with other teams to ensure a cohesive and engaging experience across all communication channels, both digital and physical.
5
E-Commerce strategy
Digital sales channels.
Your company's online presence in digital sales channels requires more than simply creating an e-commerce site. It is necessary to carry out a detailed study of the project, the target market and the target audience. Complete consultancy is essential, starting from the analysis of the business model up to the choice of the technological infrastructure, from customer care to marketing, from logistics to the optimization of pre- and post-sales services.
We work on creating a roadmap and developing customized digital marketing strategies to increase sales and improve online visibility. Furthermore, it is important to interact and establish partnerships with marketplaces by integrating them into a strategy that complements, rather than hinders, the company's other lines of business.
The ultimate goal is to create a profitable and successful digital sales experience, taking into consideration every aspect of the process, from e-commerce site design to marketing and logistics operations management, in order to maximize business growth opportunities. the company in the digital context.
6
CRM
Automated contact management
One of the main benefits of CRM is the ability to centralize and organize all customer information in one place accessible to the entire team. Centralized management allows you to have a complete and up-to-date view of your customers, facilitating the overall improvement of the customer experience.
Process automation can improve operational efficiency, increase productivity and reduce human errors.
Data analysis and reporting.
Data analytics can provide an accurate overview of sales activities, marketing campaigns and customer service, allowing you to identify areas for improvement and optimize business strategies.
Get in touch
Via Gaudenzio Ferrari 29, 21047 Saronno
+39 347 96 43 418