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Works

Successful cases achieved during my career with very specific targets.
If you would like to delve deeper into a topic or propose your idea, contact me, I will be very happy to help you.

09

Mussini - Business review

Market analysis and objectives. Competitors, direct and indirect. Brand positioning: unique and value proposition, values, purpose. Definition of new communication plan, customer engagement and acquisition. Sales and commercial proposal, B2B and B2C.
In ultimate profitability and management control.

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08

E-Commerce project

Creation of an e-commerce platform starting from scratch. Graphic design, UX and UI, contact forms, integration with marketplace.

Photo shooting and post production; writing texts.

Maintenance and update.

07

MV Agusta Motor - Movie

"YOY SEE A BIKE" a docu-film dedicated to the 75 years of life of the most famous motorcycle brand in the world. 
Made during the lockdown (COVID-19).

It sees the participation of characters such as: Horacio Pagani; Carl Cox; Roland Sands; Gigi Soldano; Virginio Ferrari; and many others.
An unconventional story in which what speaks are emotions, dreams, poetry that only motorcycles MV Agusta they know how to express: motorcycle art.   

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06

Lead Generation Program

Lead generation program which includes use of dedicated landing pages, involvement of third parties (dealers), involvement of the sales force, automation, e-mail marketing, and much more. All orchestrated via software CRM. Conversion rate (motorbikes sold): 20% of the leads received (approximately 200 leads monthly)

05

Partnership

Study, management and implementation of on-off line projects in partnership with the major international fairs. Context B2C and B2B.

EICMA (Temporary Shop); Motor Bike EXPO, Verona Fiere (Automotive Dealer Day) are some of the projects carried out. Over 10,000 B2B and B2C contacts

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04

Sponsorship SBK and Team Aprilia

With a view to improving the perception of the brand in the two-wheel sector, I studied and managed the sponsorships that saw the Subito brand present as a sponsor, from the first, of the Team Aprilia Racing SBK and then as a strategic partner of DORNA.

03

Safety o two wheels

A series of 4 videos dedicated to the world of two wheels and how to best choose products (motorcycles, clothing, helmets, etc.). Project to push the Motorcycle & Shopping portal accessories Subito.it. All with an exceptional influencer, Alex De Angelis, former pilot ofMotoGP, test driver of Ducati MOTOe and car and motorbike instructor. Over 2 million views

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02

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Diavoleria Italiana

An event in partnership with Garage Italia Milan in which I organized the first official MV Agusta Owner meeting, ours aMVassador, involving exceptional partners, presenting a new motorcycle model to the public, creating thematic cocktails and paying homage to the public with an exclusive souvenir.

Over 70 motorbikes and more than 150 people involved: according to the host "we have never seen the place so full"

01

Sell out press bikes

In collaboration with Harley Davidson Italy I created the first sell out, dedicated to private customers, of the motorcycle press fleet.
Using the platform Subito.it  we made one dedicated shop, managed contacts, implemented an advertising campaign on the platform.
All bikes sold in 10 days with a branding benefit measured in a considerable increase in traffic to the HD Italia site

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